Emporium Presents & Bert Ogden Arena & Live Nation
Parker McCollum
Jackson Wendell
Thursday, January 29, 2026
Doors: 6:30 pm / Show: 7:30 pm
Bert Ogden Arena
Edinburg, TX
Parker McCollum
Singer/songwriter and multi-instrumentalist Parker McCollum has reached the ranks of a bona fide Country music superstar by connecting with fans and critics alike through his relatable and authentic sound. His most recent album, Never Enough (released on May 12, 2023 via MCA Nashville), is a statement collection of music that cements his status as one of Country’s strongest new voices. Currently on his massive Burn It Down Tour throughout 2024, McCollum will be performing at some of the most iconic venues around the nation and appearing at Country music’s top music festivals. McCollum has been named an ‘Artist to Watch’ by Rolling Stone, Billboard, SiriusXM, CMT, RIAA, and more with American Songwriter noting, “The Texas native teeters on the edge of next-level superstardom.” Music Row listed McCollum as their 2021 Breakout Artist of the Year and Apple also included him as one of their all-genre “Up Next Artists” Class of 2021. A dedicated road warrior, McCollum made his debut at the famed Grand Ole Opry in 2021 and has sold out major concert venues around the U.S. In March 2022, McCollum made his debut at RODEOHOUSTON to a sold-out crowd with over 73,000 tickets sold, returning to perform at the Opening Day celebration in 2023. He recently made a dream come true with his first-ever Austin City Limits performance, kicking off their 2023 season. In 2022, McCollum earned his first ACM Award for New Male Artist of the Year, took home “Breakthrough Video of the Year” (a fully fan-voted honor) at the 2022 CMT Music Awards and scored two back-to-back CMA Awards nominations (2022 & 2023) for New Artist of the Year. He is nominated for another CMA Award for “Song of the Year” (2024) for his explosive Platinum hit “Burn It Down” – marking his third straight nomination. Recently, McCollum scored his second ACM Award for “Visual Media of the Year” for his music video for “Burn It Down.” The hit single marks his fourth consecutive #1 – following his other chart toppers “Pretty Heart,” “To Be Loved By You,” and “Handle On You.” McCollum’s latest single, the foot-stomping, shoot-it-straight, “What Kinda Man,” shows his return to the musical Texas roots that got him started. “What Kinda Man” is available now.
For more information, visit ParkerMcCollum.com
Jackson Wendell
Born and raised in Lufkin, the heart of Deep East Texas, Jackson grew up surrounded by two things: music and the great outdoors. His family loved to travel and take hunting trips, which meant that Jackson was homeschooled—a lifestyle that allowed him to march to the beat of his own drum. Fitting in with the “normal” crowd never felt right to him. But everything changed on a family trip when his dad gifted him a Yamaha guitar. From that moment on, music became his world.
Jackson’s self-taught guitar skills led him to join his church’s worship team, where he discovered a deeper connection to his music. But it wasn’t until boredom during homeschooling sparked his creativity that he realized his true passion for songwriting. At just 14, he penned his first single, “Ain’t Coming Home,” which he would later release at 17. That first release hooked him, and from then on, he was driven by the need to write, sing, and share his story.
During his senior year of high school, Jackson decided to pursue both music and higher education at Stephen F. Austin State University. It was a bold move that led him to Banita Creek Hall, a renowned music venue in Nacogdoches, Texas, where he found a home on stage. As a college sophomore, he’s had the incredible opportunity to open for major acts like Randy Rogers, Scotty McCreery, and William Beckmann.
Though the road hasn’t always been easy, Jackson feels blessed for every opportunity that has come his way. And this is just the beginning. With his authentic lyrics and Texas roots, Jackson is set to leave a lasting mark on the country music scene.
Additional Information
Ages: All Ages
Seating: GA Pit & Reserved